摘要
互联网促进了新闻流通领域的开放,对外媒体已很难拥有信息资源上的对外垄断优势,惟有提高新闻品质和公信力,才能增强舆论影响力,进而担负为中国塑造良好国际形象的重任。
Internet promotes the opening up of News circulation. The Intercultural media have been very difficult to have the advantages on the external monopoly of information resource. Only improving the news quality and credibility, can they enlarge the influence of the public opinion, and then take on the heavy responsibilities for establishing a good international reputation for china.
出处
《云梦学刊》
2010年第1期150-152,共3页
Journal of Yunmeng
关键词
公信力
对外媒体
对外传播
credibility
intercultural media
overseas publicity
