基于产业集群的海西集群品牌问题探讨

Discussions on Hercynian Regional Brand Based on Industrial Cluster

区域集群品牌是以区域或集群作为一个品牌的特定名称,是区域特色经济发展、区域声誉、质量和历史文化的综合体现。与产品品牌相比,两者既存在共性,又存在着特性。在海峡西岸经济区区域集群品牌的创建过程中应充分注意区域集群品牌的特殊属性,从而更好地推进海峡西岸经济区区域集群品牌的建设,提升海峡西岸经济区区域吸引力与竞争力。

Regional brand is a special name regarding region as a brand. It is a comprehensive reflection of regional characteristic economic development, regional reputation, quality, history and culture. Compared with product brand, there is both generality and characteristic. These special attributes of regional brand should be noticed fully in the process of building regional brand of the economic zone on the west side of Taiwan Straits in order to better promote the construction of regional brand of the economic zone on the west side of Taiwan Straits and improve the attractiveness and competitiveness of the economic zone on the west side of Taiwan Straits.