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国外消费者教育理论研究述评 被引量:9

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摘要 消费者教育对消费者行为有着重要的影响。对消费者教育的正式研究始于20世纪60年代,其早期研究着重于强调消费者的相关内容,而近期的相关研究则主要集中在具体内容、实施主体、实施途径和效果评价上。可以说,学者们关于消费者教育的研究已经取得了较大的进展。
机构地区 湘潭大学商学院
出处 《长沙大学学报》 2010年第1期30-32,共3页 Journal of Changsha University
基金 教育部人文社科规划项目。编号:08JA790112
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参考文献14

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