“双证书”模式下高等职业教育人才培养探析——以营销与策划专业为例

The Analysis of Dual-Certificate System of Personnel Training in Higher Vocational Education

高等职业教育以职业性为定位,以区域性为特色,以社会性为价值取向,在培养人才的职业素质、岗位能力、创新意识等方面具有独特的优势,是国家教育事业的重要组成部分,是促进经济发展、社会进步和劳动就业的重要途径。在激烈的就业竞争压力下,职业资格证书制度被引入高等职业教育,许多高等职业院校开始尝试"双证书"教育模式,并取得了良好的效果。其中,营销与策划专业是实践"双证书"模式较为成功的专业之一。以营销与策划专业为例,研究"双证书"模式下的高等职业教育问题,对于促进高等职业教育技能型人才培养具有重要的借鉴意义。

Higher vocational education is an important part of education of a country,and it is of the outstanding characters in the career-oriented educational aims and regional-oriented specialties, and it has advantages in the professional quality training and technical competencies and innovation consciousness. Under the pressure of employment competition, professional qualification certificate system is used in higher vocational education and many higher vocational colleges tried to practice the dual-certificate system. Marketing and planning is the comparatively successful major in the practise, so it has the reference significance for the personnel training in higher vocational education to analyze the problems of duai-certificate system of higher vocational education.