探讨博弈论及其在企业管理及商战中的应用

Research on Game Theory and its Appliance in Enterprise Management and Business

博弈论是研究各方策略相互影响的条件下,理性决策人的决策行为的一种理论。凭着其强大的理论优势,经过半个多世纪的短暂发展,已经发展成为经济学领域中一门重要的学科。经过由纳什均衡理论向进化博弈理论的发展,博弈论的理论体系日益成熟,地位不断提高,并对个人、企业、国家之间的关系发展有巨大的指导作用。文章介绍了博弈论的两个经典范例,并描述了企业中对博弈论的应用。

Game theory is such a theory as study how a rational decision-makes his decision under the condition of all parts strategies interacting against each other. With its strong theoretical advantages, after the development in half a century, Game Theory has become an important subject in the field of economies. With the development from the Nash equilibrium to the evolutionary Game Theory, its theoretical system has become more sophisticated. The improving status has a huge guide to indviuals, enterprises and even the development of relations between the countries. This article describes the two classic examples of Game Theory and the applieetiens to the life.