关于客户价值创造的前置条件的研究

The Study on the Antecedent Creation of the Customer Value

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摘要研究的目的是理解在取得成功市场绩效的条件下,企业客户价值创造的前置条件。提出了客户价值的概念模型,如新产品的开发、关系意识、弹性需求都会影响到客户价值,进而影响市场绩效。数据来源于东北102家企业,结果表明支持概念模型中提出的假设。

作者杨彤骥杨红玉王新海

机构地区辽宁工程技术大学工商管理学院

出处《情报杂志》 CSSCI 北大核心 2010年第1期203-206,F0003,共5页 Journal of Intelligence

基金辽宁省自然科学基金项目"Web客户隐性需求识别的关键问题研究"(编号:20082185)的阶段性成果教育部博士点基金项目"Web客户隐性需求开发的关键问题研究"(编号:200801470004)的阶段性成果

关键词客户价值新产品的开发市场绩效弹性需求客户关系市场扰动

参考文献18

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情报杂志

2010年第1期

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