摘要
该文介绍了数据挖掘技术在数码产品销售商家中的应用，洪娄底诚信科技公司为例，首先让人对数据挖掘技术建立一个正确的观念．消除对于数据挖掘技术的误区，为后面数据挖掘技术应用打下基础；接着提供数据挖掘技术中类聚分析将客户有效分类，运用关联规则挖掘技术找出业务间的关联性．从而进行货柜商品摆设，针对不同客户进行有效、个性化的营销。
This paper describes the application of data mining technology in digital product sales business. Loudi chengxin Company of Credit Technology is taken for example. Firstly, build a correct concept and eliminate the errors, which are the basis of the later application of the data mining technology; then provide the clustering analysis of data mining technology to classify customers effectively, find the relevance between businesses by the usage of mining association rules, thereby furnish the products into containers and make an effective and personalized marketing to different customers.
作者
成伟
CHENG Wei （Dean＇s Office in Hunan Institute of Humanities Science and Technology, Loudi 417000, China）
出处
《电脑知识与技术》
2010年第01Z期273-274,280,共3页
Computer Knowledge and Technology
关键词
数据挖掘
认识误区
精确营销
data mining
mistaken ideas in cognition
precision marketing
