我国体育消费研究进展与前景

Research Development and Prospects of Chinese Sports Consumption

通过文献资料法系统地梳理了我国体育消费研究中的几个关键问题。包括体育消费概念界定及分类、相关研究方法的运用情况、体育价值观念与体育消费观念的研究、休闲体育消费以及体育消费实证研究等内容,并对上述研究情况加以总结归纳,在此基础上对体育消费的本质定位、消费观念、消费行为研究、体育消费市场培育等方面的研究前景进行了展望。

Literature review is applied in this article to systematically survey seveal key issues in Chinese sports consumption research, including the designation and classification of sports consumption concept, the application of relevant research methods, the research on the outlook of sports value and sports consumption and textual research on leisure sports consumption and sports consumption. Meanwhile the essence designation, consumption philosophy and consumption behavior are researched and prospects for research on cultivation of sports consumption market are discussed.