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休假制度调整对旅行社经营的影响

The Impacts of the New Leave Policy on Travel Agencies
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摘要 国家休假制度调整对旅游业的发展影响深刻,对旅行社经营的影响巨大。休假制度的调整减少了旅游高峰的压力,长线路产品受到重创,短线路产品火爆,民俗线路升温,旅游者的旅行方式改变影响了旅行社的经营。旅游社应针对休假制度调整带来的变化,调整自己的经营方案,创新产品,深挖市场,确保旅游业健康发展。 The impacts of the new leave policy on tourism were great.The adjustment of leave system lessened the pressure of traveling peak;made the long line project get heavy losses,whereas made the short line project turn to be hot;furthered the folk custom line to become popular.Tourist′s traveling fashion affected travel agency′s revenue.Therefore,travel agency should adjust their own management plan,innovate products,and search market to ensure the healthy development of the tourism industry.
作者 王立国 郑捷
出处 《商业研究》 CSSCI 北大核心 2010年第1期164-167,共4页 Commercial Research
基金 江西省科技厅软科学课题 项目编号:[2007]136 江西省高校人文社科研究项目 项目编号:JC0808
关键词 休假制度调整 旅行社 影响 措施 the adjustment of eave system travel agency impacts countermeasures
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