信息技术下旅游市场营销学教学改革初探——以江苏科技大学南徐学院为例

Study on Educational Reform of Tourism Marketing under Information Technology

旅游市场营销学是一门应用性和操作性很强的学科,旅游市场营销学作为旅游管理专业的主干课程之一,是旅游管理本科学生的一门必修课,随着信息技术的发展,围绕该课程进行教学改革显得尤为重要。

Tourism Marketing is a discipline that has very strong of applications and interoperability. As the backbone of the tourism curriculum,Tourism Marketing is a tourism management undergraduate＇s required course. With the development of information technology, this discipline carries on the educational reform appears especially important. The article bases on the information technology, Combines with the ideas of the tourism industry reform which are put by Jiangsu University of Science and Technology of Nanxu college. We have analyzed the background, the mentality and the specific measures for the implementation of Tourism Marketing reform in the article.