企业声誉的转换机制:合法性和认证竞赛

On the Transform Mechanism of Corporate Reputation: Legitimation and Certification Contests

企业声誉源自企业社会绩效,然而企业社会绩效是一个客观流量,企业声誉则是一个主观存量,正是合法性机制促成了这一转换,而认证竞赛则是合法性机制在特定制度环境下的具体表现形式。

The corporate reputation （CR） comes from corporate social performance （CSP）, while CSP is an objective flow variable, and CR is a perceptual stock variable. It is the legitimation mechanism that transforms the CSP into CR, and the certification contests is the concrete embodiment of legitimation mechanism in the given institutional contexts.