武汉市居民网球运动消费特征的研究

A study on the characteristics of the tennis activity consumption for resident in Wuhan

通过文献资料法、调查法、数理统计法和逻辑分析法,对武汉市居民网球运动消费特征进行研究,深入分析了武汉市网球消费者参与网球活动的动机、方式、消费者的群体特征以及消费水平等。得出结论,武汉市居民网球消费的动机是以强身健体、兴趣爱好、娱乐消遣、社会交往为主。网球活动的形式以和朋友,家人一起参加为主。网球消费人群以中青年、高学历、职业良好和收入偏高群体为主。网球消费类型以实物型和参与型为主。并提出了推动居民网球运动发展的建议。

Usingthe methods of documentary, investigation, statistics and logic analysis, the author analyzes thecharacteristics of the tennis activity consumption of resident in wu hau, and the makes a deeply analysis on the tennis consumers motivation, fashion, characteristics and levels of consumption, and aflastsome suggestion for promoting the development of tennis and consumption are proposed. Concluded that consumption of Wuhan residents of tennis is the motivation and physical health, hobbies, entertainment, social interaction - oriented. The form of tennis activities to their friends and family to participate in the main. Tennis consumer groups in young and middle - aged, highly educated, professional sound and high - income groups in the main. Tennis consumption in kind and the type of participatory - based.