河北省城市居民体育消费意识现状与对策研究

State Quo of Sport Consumption Consciousness of Urban Residents in Hebei Province and Countermeasures

运用文献资料法和调查研究法,对河北省城市居民的体育消费态度、体育消费动机、体育消费结构及影响因素等进行调查与分析,并提出相应对策。为河北省城市居民转变体育消费观念,扩大体育消费,促进河北省体育经济的健康发展提供参考。

This paper investigated and analyzed the present condition of sports consumption of urban residents in Hebei province using the methods of literature review and survey,explored sport consumption attitude,sport consumption motive,sport consumption structure and their influencing factors,and gave some advice as well.This paper aimed to change the consumption concepts of people,stimulate sports consumption and promote the healthy development of sports economy in Hebei province.