3Howard, J. A. Consumer behavior: Application of theory. New York: McGraw- Hill Book Company, 1963.
二级参考文献3
1Gronhaug K, 1973,Some factors influencing the size of the buyer's evoked set, European Journal of Marketing, 7,232 - 241.
2Howard,Hohn A and Jedish Sheth, 1969,The Theory of Buyer Behavior, New York,John Wileyand Sons Inc.
3May,Fredrick E and Richard E Homans,1976,Evoked set size and the level of information processing in product comprehension and choice criteria, in Advances in Consumer Research,14,172-175.
