江苏省13市旅游业国际竞争力研究

A study on international competitiveness of tourism in all the 13 cities of Jiangsu Province

研究了旅游业国际化评价指标体系,据此建立了江苏省13市旅游业国际竞争力数据库,借助SPSS 12.0软件,基于因子分析对13市做了旅游国际竞争力排名,通过聚类分析发现它们大致可分为3类5级.根据因子分析结果研究了13市的总体差异,发现各市旅游业普遍保持了较快的增速,旅游技术人才层次均偏低,在剩余众指标上个体差异明显,为此进一步选取苏宁、苏扬、镇淮3对典型城市做了具体差异探讨.

This paper firstly sets up indicator system for international competitiveness of tourism, and then collects data relative to these indicators for all the 13 cities in Jiangsu Province. Secondly, by analyzing the data with methods of factor and clustering, all the cities in Jiangsu Province are divided into 3 sorts and 5 grades on the basis of different international competitiveness of tourism. Thirdly, by analysing competitiveness differences between these cities, it is found that tourism has been developing fast in all the 13 cities, but human resources in this industry can＇t meet international requirements, and in other indicators these cities are quite different from each other. Finally, the competitiveness differences between some representative cities in Jiangsu Province Suzhou with Nanjing, Yangzhou with Suzhou, and Zhenjiang with Huai＇an are compared emphatically.