摘要
将供应链战略的选择研究聚焦于一个特殊产品类别——时尚产品,通过研究其特点和传统供应链所面临的挑战,总结出最适合它的供应链战略。同时,由一个实际案例,即一个成功的时尚产品提供商的供应链战略以及它的运作方式,进一步论证了前面提出的理论。
The study of this article focuses on a special product category—fashion products.By studying the characters of fashion products and the challenges of their traditional supply chain,a right supply chain strategy has been identified.Meanwhile,a case study has been quoted in this article to elaborate the details of the supply chain strategy and its operations that help the company succeed.
出处
《物流科技》
2010年第1期72-75,共4页
Logistics Sci-Tech
