中小企业童装产品竞争力因素研究

Research on the Product Competitive Factors of Medium-small Sized Children's Garment Enterprises

随着经济全球化和我国加入WTO,缺乏竞争力的企业遇到了前所未有的挑战与压力,特别是中小型企业。文章选择佛山中小型童装企业作为研究对象,把它们对产品竞争力因素的观点作为研究重点,通过各种调查方法和资料分析,验证中小型童装企业在产品竞争力因素上的观点与笔者的研究假设。

According to the economic globalization and China＇s joining into WTO, enterprises with less competition encounter the unprecedented challenges and pressures. The paper studies the product competitive power of the medium - small children＇ garment enterprise in Foshan to validate some viewpoints of product competitive power in the medium - small enterprises and the author＇s hypothesis by adopting different methods and material analysis.