摘要
国有纺织服装外贸企业曾经是中国纺织服装出口的主力军。随着"后配额时代"的到来,国有纺织服装外贸企业的生存、发展环境发生了重大变化。运用SWOT方法,深入分析国有纺织服装外贸企业的内外部环境,得出以下结论:在其企业内部环境中,行业经验、人力资源、管理和资金等方面具有一定优势,但在新产品开发及创新能力、产品科技含量、自主品牌创建等方面存在劣势;而在其外部环境中,存在外部机会的同时也要面临诸多威胁。为此,国有纺织服装外贸企业应通过制定SO战略、WO战略等有效的经营战略来应对"后配额时代"的竞争。
The state- owned textile and clothing foreign enterprise once was a main army of our country's textile and clothing exports. With the arrival of the latter quota times,the global textile clothing trade patterns have had a significant change and the state-owned textile clothing exporting enterprises trave more and more pressure in operation. By utilizing the SWOT tool model, this article has thor- oughly analyzed the internal and external environment of stateowned textile clothing export enterprise,and provides the management environment analysis to help the enterprise work out suitable developmental strategy effectively.
出处
《黑龙江对外经贸》
2010年第1期22-24,共3页
Heilongjiang Foreign Economic Relations and Trade