国有纺织服装外贸企业应对“后配额时代”的SWOT分析

SWOT Analysis of the State-owned Textile and Apparel Foreign Trade Enterprises' Response to the Post-quota Era

国有纺织服装外贸企业曾经是中国纺织服装出口的主力军。随着"后配额时代"的到来,国有纺织服装外贸企业的生存、发展环境发生了重大变化。运用SWOT方法,深入分析国有纺织服装外贸企业的内外部环境,得出以下结论:在其企业内部环境中,行业经验、人力资源、管理和资金等方面具有一定优势,但在新产品开发及创新能力、产品科技含量、自主品牌创建等方面存在劣势;而在其外部环境中,存在外部机会的同时也要面临诸多威胁。为此,国有纺织服装外贸企业应通过制定SO战略、WO战略等有效的经营战略来应对"后配额时代"的竞争。

The state- owned textile and clothing foreign enterprise once was a main army of our country＇s textile and clothing exports. With the arrival of the latter quota times,the global textile clothing trade patterns have had a significant change and the state-owned textile clothing exporting enterprises trave more and more pressure in operation. By utilizing the SWOT tool model, this article has thor- oughly analyzed the internal and external environment of stateowned textile clothing export enterprise,and provides the management environment analysis to help the enterprise work out suitable developmental strategy effectively.