我国旅游企业电子商务成长性测度体系研究

The Growth System Research of Electric Commence Development of Tour Enterprise in China

旅游电子商务是我国电子商务发展中最具有成就性的领域,十余年来持续性地居于我国电子商务行业的首位。电子商务发展与旅游业发展具有天然的融合性。我国旅游企业电子商务成长性体系模型包括基础设施建设、商务行为实施、战略功能扩张和IT环境改善四个要素,基本上反映了我国旅游企业电子商务发展的总体状况。因子分析可以为理论模式的可靠性提供检验,从而深刻地揭示了我国旅游企业电子商务发展的成长性路经机理。

The tour electron commence has acquired great achievement in whole electron commence realm for ten years. The tour industry has natural condition to explore electronic commence. The growth model of tour electronic commence includes infrastructure construction, commence behavior implement, strategy function extension and IT environment perfection, which may reflect the whole situation of tour development. FA may provide reliable certification for theory model to disclose the growth mechanism of tour electronic commence in our country.