旅华外国游客旅游目的地选择影响因素实证研究

AN EMPIRICAL STUDY ON AFFECTING FACTORS OF FOREIGN TOURISTS’DESTINATION CHOICE

以2008年在北京、上海、广州、西安、桂林、昆明等热点旅游城市收集的一手数据为基础,应用描述性分析和因子分析等手段,系统分析旅华游客目的地选择影响因素。结果发现:旅游交通、服务和设施等促成因素构成了目的地选择的核心影响因素,价格、时间和距离等限制性因素的作用位居第二层次,而旅游景区、东道主好客性等核心吸引物的作用最小。此外,由于经济、社会、文化和旅游者个体特征的差异,欧美等洲际客源选择目的地时更多地考虑吸引物因素,而洲内客源更多地考虑限制性因素。

Based on the data of tourism market survey in Beijing, Shanghai, Guangzhou, Xian, Guilin and Kunming, this paper analysis the factors of destination choice of foreign visitors in China by descriptive analysis and factor analysis tools. It was found that destination choice is a complex multi-factor decision-making process, in which tourism transport, services and facilities consititute the core factors of the destination of choice; in which price, time and distance, constitute the second level factors; in which tourist attractions, hospitable hosts, such as the core attraction of the destination, constitute the third level factors. At the same time, as a resuit of diversity in economic, social and cultural, tourists come from Europe and United States give more consideration to destination attraction factors, whereas other customers give more consideration to limiting factors.