旅游景区形象共生互动关系研究——以西安曲江唐文化旅游区为例

A STUDY ON THE RELATIONSHIP BETWEEN SYMBIOTIC INTERACTIONS ON THE IMAGE OF SCENIC SPOTS——QUJIANG SCENICAREASWITH THE THEME OF TANG CULTURE IN XI'AN AS A EXAMPLE

主题旅游景区是近年我国发展较快的一种旅游景点共生模式。文章选择西安曲江唐文化主题旅游景区内共生存在的大雁塔和大唐芙蓉园,以共生理论为指导,通过游客认知评价分析了该景区内共生景点旅游形象和景区主体形象之间的关系,研究结果显示:同类主题共生旅游景点形象之间存在着积极的互利共存关系;历史遗存类景点对主题景区旅游形象生成的影响较大,而新建文化主题类景点对景区旅游形象影响较弱。

Theme Scenic spot is a tourist attraction symbiotic model developing rapidly in recent years in China. The paper chose the Big Wild Gooses Pagoda and Tang Paradise, within the symbiotic existence in Qu Jiang Scenic Areas with the theme of Tang culture in Xi＇an. Symbiotic theory as a guide, the paper analyzed the relationship between the image of the scenic spots within the symbiotic existence and the main scenic spots＇ image through the cognitive evaluation of tourists. The results of this study show： there is a positive and mutually beneficial coexistence relationship between the images of the scenic spots of the similar theme within the symbiotic existence; among the scenic spots within the symbiotic existence, historical monuments made a larger impact on the forming the image of the theme scenic the forming the image of the theme scenic spots. spots, while new cultural attractions made a small impact on