抓质量促品牌 推动企业可持续发展

Promoting the Sustainable Development of Enterprises by Emphasizing Quality and Improving Brands

品牌是综合质量管理的最终体现,质量又是品牌的生命线,二者是相辅相成、紧密相连的。介绍了宝鸡石油机械有限责任公司近几年在品牌建设中取得的成就;指出,公司正是在抓好了设计质量、人员素质、实物质量、服务质量等综合质量的基础上取得了品牌的建设,推动了企业的可持续发展。

Brand is the final embodiment of comprehensive quality management, while quality is the lifeline of brand, both of which are complementary each other, connected with one another closely. This paper introduces the achievements made by Baoji Petroleum Machinery Co. LTD in the brand construction in recent years. Then it is pointed out that, based on the emphasis of the comprehensive quality like design quality, staff quality, product quality and service quality, the brand construction has actually promoted the sustainable development of enterprises.