摘要
凝聚着巨大无形资产的烟叶品牌,是烟草企业利润最大化和市场竞争力的有效载体。笔者在此介绍了黔西南州烟叶质量的特征,分析了烟叶品牌建设的必然性,提出了黔西南州烟叶品牌建设的相关对策。
A huge pool of intangible assets of tobacco brands was an effective carrier with profit maximization and market competitivenes of tobacco companies. In this article the quality characteristics of Qianxinan flue-cured tobacco was exhibited, the inevitability of tobacco brand construction was analyzed, and suggestions were proposed on tobacco brand construction.
出处
《中国烟草科学》
CSCD
北大核心
2009年第6期49-52,共4页
Chinese Tobacco Science
关键词
烟叶
品牌
生产
对策
tobacco
brand
production
strategy
