化肥行业竞争环境分析——五力模型分析

ANALYSIS OF COMPETITIVE ENVIRONMENT IN CHEMICAL FERTILIZER INDUSTRY-FIVE-COMPETENCE MODEL ANALYSIS

根据迈克尔·波特的"五力模型",从现有企业间的竞争、潜在进入者的威胁、替代品的威胁、供应商和购买者的讨价还价能力等5个方面分析了化肥行业的现状和发展前景。

Based upon Michael Potter＂Five-competence Model＂the current situation and development vision in chemical fertilizer industry are analyzed in the five aspects of competition among enterprises, the threat from potential entrant and of the substitute, the bargaining ability of both supplier and buyer.