广州经济型酒店现状及市场细分研究

Guangzhou Hotels Status and Market Segmentation Study

本文首先分析了广州经济型酒店的现状及其特征,在此基础上结合市场细分的相关理论,对广州经济型酒店市场进行市场细分,并从市场细分、差异化经营以及网络营销三个方面对广州品牌经济型酒店的发展提出相关建议。

This paper first analyzes the status of the Guangzhou Economic hotels and characteristics, in this combination of market segmentation on the basis of the relevant theory, Guangzhou budget hotel market segmentation, and from market segmentation, differentiation, and network management three aspects of marketing, brand economy hotels in Guangzhou the development of relevant recommendations.