摘要
本文通过分析装饰行业发展的特点,阐述装饰业导入CI的必要性和可行性。提出了装饰企业导入CI战略的基本原则以及实施CI计划的三个阶段。
In this article,the developmental characteristics in decoration trades is analysed. The necessity and feasibility of applying CI to decoration trades is expounded. The basic principles of applying CI strategy to decoration trades and three stages of effecting CI plan is presented.
出处
《广西工学院学报》
CAS
1998年第3期27-30,共4页
Journal of Guangxi University of Technology
关键词
CI战略
个性化
国际化
建筑装饰行业
CI strategy
Individual character
Nationality and times charcter
Interna-tional character
Design exploitage
Effect management
