市场营销规则引擎的分析与设计

Research and Design of Market Promotion Rule Engine

促销作为市场营销的重要手段,而客户在促销过程中的个性体验决定销售的成功与否,故生成与客户匹配的促销规则就变得尤为重要。对比传统的营销方式,提出新型的市场营销规则引擎的架构,旨在通过捕捉客户动态的消费行为,不断为客户生成独有的个性化的促销规则,提高客户的忠诚度和尊贵感,稳定客户群,实现持续的销售盈利。

Promotion is an important means of marketing, and the personalized experiences of customer in the promotion deciding the success of the sales, so it is important to generate the promotion rules particularly matching customer. Compared with the traditional marketing way, puts forward the architecture of the new marketing rule engine, captures the dynamic behavior of the customer and generates unique personalized promotion rules for customer in order to improve customer＇s loyalty and exalt feeling stable customer base, and realizes sustainable sales profit.