童装消费群体的识辨及营销策略

IDENTIFICATION OF CHILDREN'S WEAR CONSUMERS AND STRATEGY TO PROMOTE SALES

从目前我国童装市场状况及儿童生理和消费心理的角度，对童装企业的营销策略提出一些看法。

Based on the study of the current conditions of children's wear market in our country and children's physioloy and their consuming psychology, this article has infroduced some stratesy for children's wear enferprises to promote their sales.