解构个性化字体设计的魅力

The Deconstruction of the Charm in Personalized Font Design

字体设计是视觉传达设计之基础。随着时代的演变,字体设计必须基于传统的视觉形式而有所创新,这种创新思想即我们要探究的关于字体设计的个性化魅力。本文旨在通过对汉字、字母与数字个性化表现的分析与概括,挖掘出现代字体设计发展的趋势、时代魅力及视觉情感,并从中找出新媒介和新概念的设计思路,从而为进一步拓宽字体设计的表现空间,为丰富它的设计表现语言而添砖加瓦。

Font design is the basis of the visual communication design. With the evolution of times, font design must be based on the traditional visual form with innovation. Such an innovative idea is the personalized charm of font design that we want to explore. By analysing and summaring the personalized performance of Chinese characters, letters and numbers, this article aims to dig out the development trend, times charm and visual feelings of modem font design, and to find out the design ideas of new media and new concepts, so as to broaden the performance space of font design, and to make more contrbutions to its design performance language.