摘要
随着中国超市行业的发展,超市间的竞争也日益激烈,为了赢得竞争优势,几乎所有超市都采用了价格竞争这一手段。在竞争的过程中,超市采取何种价格策略才能保持超市优势,是当前所有超市都面对的一个重要问题。
With the development of Chinese supermarket industry, the competition among the supermarkets is more severe nowadays. In order to win the competition advantages, almost all tire supermarkets use the means of price competition. During the competition, what price strategies the supermarkets use in order to maintain their advantages will be an important problem faced by all the supermarkets.
出处
《黄冈职业技术学院学报》
2009年第4期96-97,共2页
Journal of Huanggang Polytechnic
关键词
超市崛起
竞争优势
价格策略
Supermarket rise
Competition advantages
Price strategies
