摘要
论述了在我国高校毕业生就业日益严峻的形势下,高等院校通过构建多元化的营销体系,整合地方政府、辖内高校和用人单位三方的就业资源,构建以人才中介为节点的就业服务营销网络,拓展高校就业的观念创新域、管理创新域、服务创新域和调控创新域,促进大学毕业生在区域市场中的充分就业。
Because of the increasingly serious situation of college graduates' employment, the institutions of higher education have to build a wide range of employment-oriented marketing system and expand new domain concepts of college students' employment, managing, serving, regulating and controlling by building a diversified marketing system and integrating resources of local governments, universities and employing units, aiming at promoting the full employment of university graduates in the regional market.
出处
《河北科技师范学院学报(社会科学版)》
2009年第4期28-30,38,共4页
Journal of Hebei Normal University of Science & Technology(Social Sciences)
基金
2009年度河北省社会科学基金项目"河北省高校就业营销渠道理论和应用体系的研究"(HB09BJY013)
关键词
营销
高校就业
创新域
marketing
college students' employment
innovation domain