摘要
广告是人类社会一种普遍而又特殊的文化现象。由于广告所具有的促销功能,广告语的翻译已成为商品全球化发展的重要前提保证。文章浅析了广告语的作用和现状,列举并分析广告实例以展现相应的翻译策略。
Advertisement is a common, but special cultural phenomenon of human society. Owing to its promotion function, advertisement translation has been an important premise to the globalization of commodities. This essay analyses the functions of advertisement translation, and illustrate translation strategies.
出处
《福建教育学院学报》
2009年第6期92-94,共3页
Journal of Fujian Institute of Education
关键词
广告语
翻译
文化
策略
advertisement
translation
culture
strategies
