海外运营商家庭用户发展策略

Analysis of Home Service Strategies by Overseas Operators

移动运营商面向家庭用户开展业务创新,很重要的一个因素就是接入带宽。KDDI建设FTTH网络,为家庭用户提供固定移动捆绑的全业务服务;英国H3G在缺乏固定资源的情况下,依靠3G技术实现移动宽带接入,注重移动互联网的发展并实行了包月制资费策略。两种方式均可为我国运营商所借鉴。

For mobile operators who are trying to provide innovative services to meet the requirements of home customers, access bandwidth has become one of the most significant elements. In Japan, KDDI who has deployed its own FTTH network, is providing full service which bundled fixed and mobile services; In UK, H3G who lacks of fixed access resources, focuses on mobile broadband access and mobile Internet featured with flat rate X-series services.