摘要
旅游形象定位已经成为旅游地吸引旅游者的重要因素。目前镇远的旅游形象定位存在不规范的问题,不能代表镇远的整体形象。通过分析镇远现有旅游资源,采用创新定位的方法,把镇远古城的旅游形象定位为"西南武城",并提出旅游形象推广的策略和建议。
A clear image of the unique position has become an important factor for a tourist destination to attract tourists. However, there are some problems in Zhenyuan＇s tourism image, which does not represent the Zhenyuan＇s overaU image. And based on the analysis, the paper puts the tourism image of this ancient city as ＂ military city of southwest＂ and proposes a strategy to promote tourism image with an innovative leader targeted way.
出处
《贵州教育学院学报》
2009年第12期27-30,共4页
Journal of Guizhou Educational College(Social Science Edition)
关键词
旅游形象
推广策略
镇远
tour identity
promotion strategy
Zhenyuan
