反常艺术性广告的“美”及现状

Abnormal Artistic Advertising "Beauty" And Present Situation

反常艺术性广告的艺术美感符合了广告的功能,即引人注意、引起兴趣及欲望,影响意识及行为。反常艺术性广告的发展过程及其在当代后现代主义观念下的状态说明,它的出现、发展和繁荣都是在特定的时代语境中体现出来的。它是一把双刃剑,正负效应并存,需要我们合理地对待和创造。

Unusual artistic advertising aesthetics in line with the advertising function,which is eye-catching,generate interest and desire to affect the consciousness and behavior.Abnormal development of advertising art,as well as post-modernism in the contemporary concept of the state under the note,and its emergence,development and prosperity are in a specific context of the times embodied.It is a double-edged sword,positive and negative effects of co-existence,we need to be treated reasonably and create.