网络广告的设计策略及设计原则

Web Advertising Design Strategy and Design Principle

本文以网络广告的受众结构、消费心理、视觉认知为切入点,结合网络广告所具有的适时促销和品牌推广的基本功能,探索网络广告设计策略的主要内容,凝练网络广告视觉设计的总体原则,论证网络广告创意与设计整合的可行性。

Web advertisement audience structure,and consumer psychology,visual perception as the starting point of this article,combined with web ads have timely promotions and branding of the basic functions of web ads to explore the main elements of design planning,Extract the overall principle of the web advertisement design,demonstration web ads integration and design creative feasibility.