摘要
随着新的媒体形式的涌现,社区媒体广告逐渐引起了人们的关注。本文分析了社区媒体的特征与广告价值,以及社区媒体广告中存在的主要问题,并就此提出了如何规避问题、提升社区媒体广告价值的策略和方法。
With the emergence of new forms of media, community media advertising gradually got people＇s attention.This paper analyzes the characteristics of community media and advertising value, shows the main existing problems in community media advertising and to propose how to avoid problems and upgrade the value of community media advertising.
出处
《中国广告》
2010年第2期127-129,共3页
China Advertising
关键词
社区媒体
广告价值
问题
策略方法
community media advertising value issue strategic approach
