浅析金融危机下中小企业的数字化营销策略

On Digital-marketing Strategy of Small-to-medium Enterprises in Financial Crisis

随着知识经济的发展和社会数字化进程的加快,在营销领域,数字化营销应运而生。关于当前金融危机下中小企业现状和问题的分析对中小企业数字化营销的发展具有重要意义。

Along with the development of knowledge economy and acceleration of social digitized process,digital-marketing appears in marketing field accordingly.Analysis on actuality and problems of development of medium-to-small enterprises in the current financial crisis is significant for the small-to-medium enterprises to develop the digital-marketing.