摘要
案例教学在营销学课程教学过程中有重要的地位。案例分析法的应用充分调动了学生的积极性,也使他们获得了良好的学习效果。
Case study holds an important place in the teaching process of marketing.Its application fully sparkles activeness of students,and makes them obtain good learning effects.
出处
《芜湖职业技术学院学报》
2009年第4期89-90,共2页
Journal of Wuhu Institute of Technology
