关于少儿报刊可持续发展的思考

On Sustainable Development of Newspapers and Periodicals Targeting Children

面临同质化危机以及我国文化体制改革不断深入的情况,少儿报刊如何走出困境,成为业界普遍关注的重要问题。立足于少儿报刊发展的现实,致力于促进少儿报刊实现可持续发展的长远目标,运用国内外资料证明,只有转变经营理念,树立品牌意识,少儿报刊才能应对挑战,实现可持续发展。

Newspapers and periodicals targeting children are being threatened by the crisis of homogenization. Against the deepening reform of the cultural system in China, it has become an issue of wide concern in the circle how these newspapers and periodicals can manage to overcome the difficulties. After discussing the reality, the paper then,with the goal of promoting the long - term objective of sustainable development, proposes that it is time they transform their operation concepts and strengthen their brand awareness. Only in this way can they deal with the challenges and achieve sustainable development.