市级电大远程教育的新使命——再谈发展远程教育的市场策略

New Mission of Distance Education in Local Open University——Market Strategy of Developing Distance Education in Open University

如今,电大的远程教育面临重要机遇:终身学习由理念逐渐成为潮流,社区教育已愈加受到重视,"三农"问题越来越受到关注。市级电大30年的发展历程和使命演革,充分地说明新时期市级电大远程教育的使命是:推进终身教育、拓展社区教育和开发农村教育,这也是市级电大远程教育发展面临的市场机遇。

At present distance education in Open University faces the important opportunity--lifelong learning has finished the change from the idea to the trend; community education has been emphasized more; the Problem of Agriculture, Peasants and Rural Areas has drawn more attention. The article analyzes the 30 years＇ developing process and the change of mission in local Open University, through which it points out the mission of distance education in Open University in the new period： promote the lifelong education, expand the community education, develop the rural education. The new mission is also regarded as the market opportunity faced by the distance education development in local Open University.