中小城市商业数据库运营模式创新

Operating Model Innovation of Commercial Databases in Medium and Small Cities

商业数据库尤其是汇集了临街店铺信息的数据库常被企业看作"鸡肋":很有价值但是难以获利。商业数据作为企业开店选址、制定营销战略及促销战术起着至关重要决策依据。作为商业经济欠活跃的中小城市,建立和运行好一套详实、精准、动态的商业数据库,不仅可以为该城市商业活动提供数据支持,同时也可以促进商业氛围与质量的不断优化。创建一套符合中小城市运营且可以获利的商业数据库迫在眉睫。

Commercial Databases is often regarded as a ＂chicken＇s ribs ＂ by enterprises, Especially the information of shops with street frontage, because they are valuable but difficult to bring profit. Commercial databases is critical to making decision of shop location, marketing strategy and promotion tactics. Underdeveloped Medium and small cities build and run a set of detailed, accurate, dynamic commercial databases. It can not only provide data to support commercial activities, but also can promote the business eiimate and quality. Building a corresponding Operating and prefitable Model is near.