摘要
民办高校"升本"之后进入了一个崭新的竞争平台,竞争对手的增加、竞争实力的上升,都迫使民办本科院校需要重新评估所处的竞争环境。本文借鉴波特的竞争模型,通过分析民办本科院校与竞争者之间的竞争态势,促进民办本科院校形成竞争优势。
Having been promoted to undergraduate institutions, private colleges in China now step into a new stage of competition. The multiplication of competitors and the enhancement of their competitiveness all combine to propel private undergraduate institutions to reassess their own competitive environment. In this paper, Porter＇s five competitive forces model is used to analyze the competitive situation currently facing private undergraduate institutions in China.
出处
《复旦教育论坛》
CSSCI
北大核心
2010年第1期71-74,共4页
Fudan Education Forum
基金
教育部人文社会科学基金资助项目(51K02026)--"民办本科院校竞争优势及其机制研究"
关键词
民办本科院校
竞争环境
波特竞争模型
Private undergraduate institutions
Competition
Porter＇s Five Competitive Forces Model
