重新认识上帝——读《广告客户管理》的启示

Re-realization of God——Impression of Reading

陈艳彩的《广告客户管理》一书阐述了对广告客户开发、培育、管理以及观念、制度、操作流程等诸多方面的见解,提出了应对客户危机、建立长期合作关系的战略与战术的思考与实施方案。特别是在如何与客户"上帝"相处的问题上,创建了一种全新的公关理念,给人以耳目一新的感觉。

The book Advertisement Client Management by Chen Yancai tells how to develop, train and manage clients, explains the idea, rules and processing procedures, suggests ways of handling client crisis and puts forward strategic and tactical ideas together with practical plans on how to establish long-term cooperation with clients. In dealing with clients, who are commonly considered as ＂ God＂ in particular, the book creates a brand-new experience by establishing a completely new public relation concept.