摘要
虚拟商店的绩效评价是在企业绩效评价理论的基础上构建和发展的,本文建立虚拟商店绩效评价指标体系,采用分形理论方法,研究虚拟商店绩效评价的模型,通过案例实证,为虚拟商店的绩效评价提供新思路。
The performance evaluation of virtual store is built on the theory of enterprise performance evaluation. The paper establishes the indicator system for evaluating performance of virtual store, applies fractal theory to the study of performance evaluation model of virtual store, and tries to provoke some new ideas based on case study.
出处
《天津商业大学学报》
2010年第1期62-66,共5页
Journal of Tianjin University of Commerce
基金
国家自然科学基金(70971057)
关键词
虚拟商店
分形理论
绩效评价
virtual store
fractal theory
performance evaluation
