摘要
品牌是企业和产品的象征和代表,品牌在企业的营销活动中发挥着重要的作用。探讨品牌战略的构成具有重大的现实意义,特别是核心战略、辅助战略、维护战略是品牌战略中不可或缺的三个组成部分。实施品牌战略的企业应正确理解名牌战略的意义和处理三者之间的关系,并需依照三者的关系,有计划有步骤地循序推进。
The brand is symbol and representation of enterprise and product,it plays important role in the business work.Core strategy, supporting strategy and protect strategy is the key point in the Brand management.The paper elaborates the connection of the three strategies,on which the processes are analyzed.
出处
《机械管理开发》
2010年第1期136-138,共3页
Mechanical Management and Development
关键词
名牌战略
核心战略
辅助战略
维护战略
Brand Strategy
core strategy
supporting strategy
protect strategy
