地方党报借助大型赛事传播城市形象分析——以《广州日报》亚运报道为例

Analysis of Local Party Newspaper's Spreading City Image by Reporting Wide-ranging Sports Events——takes the reports about Asian Games of "Guangzhou Daily" for example

大型赛事是城市形象传播的有效途径,本文通过分析《广州日报》的亚运传播策略和日常报道,探讨地方党报如何扩大赛事的影响力,提高社会各界对赛事的认知度和参与度,从而传播城市文化,塑造城市形象。

Wide - ranging sports competition is an effective way to spread City Image, this paper will analyze the communication strategy and daily reports about the Asian Games of ＂Guangzhou Daily＂ , discuss how the local party newspaper to expand the influence of sports competition, to enhance people＇s awareness and participation, to communicate the urban culture, and to remold city image.