广东省城镇居民体育消费的现状调查与对策研究

Investigation on the Current Status Quo of Urban Residents' Sports Consumption in Guangdong

运用问卷调查法、文献资料法和数理统计法,对广东省城镇居民体育消费行为进行研究。结果显示:广东省城镇居民体育消费的总体水平不高,且体育消费增幅缓慢;体育消费结构不合理;体育消费意识薄弱;体育消费存在明显的区域性差异。针对存在的问题,提出了扩大居民参与体育消费的若干对策。

Using the methods of questionnaire, literature review and mathematical statistics, this paper investigates and analyzes the current status quo of urban residents＂ sports consumption in Guangdong province. The result shows that firstly, the sports consumption of urban residents in Guangdong Province is not high on the whole and the rate of increase is slow ; secondly, the sports consumption structure is unreasonable; thirdly, the sports consumption consciousness is weak; finally, the sports consumption is obvious regional different. To above questions, this paper puts forward some countermeasures of expanding the sports consumption participation of residents.