经济低迷时期理想传媒对塑造品牌价值的突显

The Importance of the Ideal Media to Build Brand Value in the Time of an Economic Downturn

在经济形势低迷的状况下,企业应通过选择理想的传播媒介来宣传品牌的良好形象。企业可以选择传统的权威性的电视媒体来塑造品牌的认可度,选择体验式的环境媒体塑造品牌的亲和力以及新兴的分众媒体来打造品牌的渗透力度。通过权威性的电视媒体、体验式的环境媒体和分众传媒这三个方面相互配合、相互协调共同塑造品牌的价值。

In the situation of an economic downturn, the enterprises should select the ideal media to promote the good image of the brand. Enterprises can choose the traditional authority TV -media to create brand recognition, choose the experience -like environment media to shape the brand affinity, as well as choose the focus - media to build brand penetration efforts. Through the mutual cooperation and mutual coordination of these three areas to value a new brand.