摘要
体育学术期刊的品牌建设对其未来发展至关重要。体育学术期刊的品牌,既是彰显其学术价值的金字招牌,也是烘托其学术份量的无形资产。着重从创建名牌栏目与策划优质选题两个方面论述了体育学术期刊创建品牌期刊的方式方法。体育学术期刊的品牌一旦打响后定会带来良好的社会效应,对于期刊的可持续发展必将大有裨益。
The establishment of brand name creation of the sports academic journals is crutial to the development of the journals. The brand name of the sports academic journals cannot only show their academic value, but also is the intangible estate. This paper expatiates on the brand name creation from establishment of brand name columns and planning of good research topics.
出处
《武汉体育学院学报》
CSSCI
北大核心
2010年第2期17-19,30,共4页
Journal of Wuhan Sports University
基金
中国科技期刊学研究基金项目(GBJXB0928)
关键词
体育学术期刊
品牌期刊
名牌栏目
优质选题
sports academic journal
brand name journal
brand name column
good research topics
